Sandra Marshall
Director, Cognitive Ergonomic Research Facility (CERF)
President, EyeTracking, Inc.
Principal Investigator, Using Cognitive Models & Eye Tracking Methodology to Evaluate
Decision Making in the TADMUS Program
Principal Investigator, Integrating DVD Technology with Advances in Eye Tracking for
Tactical Decision Making
Principal Investigator, Hybrid Models of Schema Knowledge: Evaluation and Extension
Principal Investigator, Understanding and Measuring Cognitive Workload: A Coordinated
Multidisciplinary Approach
Education
- B.A., Boston University
- Ph.D., University of California, Santa Barbara
Background
I joined the faculty at SDSU in 1985, and I became Director of the Center for Research
in Mathematics and Science Education (CRMSE) in 1987. As a professor of psychology,
I teach courses in graduate statistics and cognitive psychology.
Research Interests
I am the Director of the Cognitive Ergonomic Research Facility at SDSU and President
of EyeTracking, Inc., a privately-held company that uses eye tracking to evaluate
visual products. For the past 15 years I have conducted basic research sponsored by
the Office of Naval Research, Air Force Office of Scientific Research, National Science
Foundation, and National Institute of Education. Currently I direct three major research
projects, all of which involve the use of eye-tracking measures to investigate aspects
of cognitive processing and decision making. My research has focused on two main areas:
cognition and assessment. I am also working with new methods for assessing cognitive
workload with psychological and physiological measures.
Teaching Philosophy
From my theoretical perspective and teaching experience, students'
constructing examples for application is important for their developing deep understandings
of theoretical constructs. While students are certainly responsible for constructing
their own understandings, my role as an instructor is to provide mediating tools around
which socially situated cognition can occur. I accomplish this through having students
work in groups to solve complex problems. As a teacher-scholar, I am constantly reflecting
on my own teaching practice, reading current research on learning and instruction,
and modifying my pedagogy to better serve my students.